7 Ways To Keep Your Website Visible In the Era of AI-Powered Search

Are you worried about how AI tools like ChatGPT seem to be making websites irrelevant? Try one or two of these tips and strategies to stay relevant (or get us to do them for you!)

1. Create deep, authoritative content (not just SEO fluff)

   • AI prioritises substance over keyword-stuffing. Offer real insights, expert opinions, and detailed guides that AI finds worth referencing.

2. Publish first-hand data, original research or insights

   • AI can’t pinch what doesn’t yet exist. Create original charts, studies, or unique viewpoints—these are gold for AI models looking for trustworthy, exclusive content.

3. Leverage multimedia content

   • Embed videos, podcasts, and infographics. These formats are harder for AI to replicate and keep users on your site longer.

4. Build a recognizable brand presence

   • Be known for something. When AI sees consistent mentions, backlinks and engagement tied to your brand, it’s more likely to trust and recommend your site.

5. Encourage user engagement and UGC (User-Generated Content)

   • Comments, reviews and discussions create living content that stays fresh and relevant—something AI tools often look for in surfacing content.

6. Focus on E-E-A-T (Experience, Expertise, Authoritativeness, Trust)

   • Add bios, credentials, real author names, and transparent sourcing. Build your brand’s trust factor, so AI considers your site a reputable source. With the rise of AI assistants and voice search, write in natural language, including FAQs and “people also ask” style content.

7. Diversify discovery channels (don’t rely on Google alone)

• Build your newsletter list. Use social media, YouTube, podcasts, LinkedIn, or Pinterest to bring traffic directly. AI may reduce search visibility—so own your audience.

All sound too hard? At Natter we specialise in Digital Marketing for small to medium businesses. We’re not a big, glossy, expensive agency. We’re a couple of hard-working Hawke’s Bay humans who know about the big, bad www and how to play nicely with it. We offer monthly digital marketing packages (which you can see HERE) but also bespoke solutions that work to your unique needs and budget. Let’s connect!