Why Every New Zealand Business Needs ‘Google My Business’ – and How to Set It Up Yourself
If you do one thing to help your SEO, this should be it! Google My Business doesn’t just help customers find your business, it helps new AI-powered search engines find and promote you too, and is the number one bit of DIY advice you’ll get from Hawke’s Bay Squarespace web designer, Eva Bradley, once she completes a sexy new website for you.
What is Google My Business?
Google My Business is a free listing tool that helps your business appear in local search results, on Google Maps, and in the sidebar of Google Search. When someone searches for your service in your area (e.g. "web designer in Napier" or "digital marketing expert in Hawke’s Bay"), your GMB profile helps you show up front and centre—with your contact details, website, opening hours, reviews, and more.
Why It’s Essential for SEO
Setting up and optimising your GMB listing is one of the most important things you can do for local SEO in NZ. It tells Google you’re a real, credible New Zealand business, which helps your Squarespace website rank better in local results. It also gives customers quick access to your contact info, reviews, and location—so they’re more likely to choose you over a competitor.
Why You Should Set It Up Yourself
Even if you’re working with a professional Squarespace website designer in New Zealand, it’s important that you (the business owner) set up your own GMB listing. Why? Because:
Google requires ownership verification via your phone number or physical address.
You’ll receive the verification code directly (not your designer).
You need direct access to respond to reviews, update info, and post updates.
It’s fast, free, and well worth doing yourself.
How to Set Up Google My Business
Go to business.google.com.
Click “Add your business to Google.”
Enter your business name and choose the category that best fits.
Add your location (if you serve customers in person), or skip this step if you're service-based.
Enter your service areas, contact details, and website URL.
Choose a verification method—usually a postcard, phone, or email.
Once verified, add photos, business hours, and a description to complete your profile.
Need help integrating your GMB with your website? At Natter, we’re experienced Squarespace website designers in Hawke’s Bay, helping New Zealand businesses make a strong online impression—from search to site. Get in touch to learn more.
