Brand Strategy

Good communication starts with a great plan. To get the most out of any investment in a website, social medial content or other marketing, make sure you first clearly understand what your business stands for and the key messages you want to communicate. A Brand Strategy Document is an invaluable resource regardless of whether you intend to manage your own marketing going forward or engage someone else to. Think of it as your ‘little black book’ for business marketing…a foundational resource to keep returning to whenever you get stuck on your message.

In a 90-minute session, Eva asks the right questions to help you unearth and articulate the key messages for your business. She then creates a simple brand communication strategy outlining the following areas:

• Brand Values

  What is your ‘why’ in business? What drives you to succeed and how do you go about it? Communicating a set of business values connects you to customers who share and relate to those values and gives direction to your social media message.

• Elevator Speech and Business Strapline

  Your business in a nutshell, expressed succinctly and beautifully. Thought goes into every one of the words chosen to define your business in a few sentences and then a few words, so you can keep coming back to those words time and again in your marketing to keep the message consistent, clear and clever.

• Brand Voice

  Who is your customer and how do they communicate? What platforms do they engage in most and what behaviours drive their decisions? Defining your target customer helps give clarity and consistency to your marketing message going forward.

• Marketing Strategy Overview

  Where to from here? Now we both understand your business, what is the plan of attack to elevate it in the eyes of your customer? Is it a new website or just some new images and words? Do you need some fresh social media content you can manage yourself or do you want to engage me to do that for you? I’ll review what you’ve got going on right now and tell you what I think you need going forward, in line with your budget. If there are other marketing specialists in Hawke’s Bay who can deliver exactly what you need, I’ll connect you and brief them on your business.