Services

- BRAND STRATEGY - WEB DESIGN - PHOTOGRAPHY - COPYWRITING

- BRAND STRATEGY - WEB DESIGN - PHOTOGRAPHY - COPYWRITING

Brand Strategy

Telling a ripper yarn about your business is all well and good but you can’t do that until you first understand the story yourself.

In the day-to-day grind of working hard in a business, few of us step back and take the time to ask exactly why it is we show up each morning and what our core values, objectives, business voice and values are. Those that do have a good understanding of this in their head may not have the skill set to articulate this in a way that connects with customers.

With some forensic journalism (otherwise known as a yarn or two over coffee), Eva draws out the ‘why’ of your business and then presents this in a concise, organised and articulate way so that when you do get to the business of marketing your message, you’re saying the right thing in the right way.

As well as giving you awesome words and vision for your business marketing, your brand strategy document will include a review of your current website and/or social media with recommendations on what can be done to lift your game in the digital space.

Brand Strategy without Website Build: $1,775

Brand Strategy with Website Build: $1,275

Website Design + Build

Need to get online or just start over with a stylish, modern website that looks good performs technically without costing moon money?

Using the best of affordable website template technology (mostly using Squarespace), Eva will design and build your site and work with you to create custom visuals and technical copywriting to ensure all the Google-friendly boxes are ticked and your site speaks to your target audience with solid behind-the-scenes SEO to boot.

Most website builders ask you to supply your own visuals and copywriting or contract additional specialists to do this, but with Natter, that all comes as part of the package, along with a comprehensive strategy around the ‘why’ and ‘how’ of delivering your message online.

This approach doesn’t just save money, it saves bucket loads of time which you can use instead to focus on your business.

One-stop-shop website build package from $4,950 includes:

  • Strategy session to develop user experience priorities (palette, design, site map, voice & visuals) and keywords.

  • Site design + build (up to 6 pages).

  • Full website copywriting.

  • 1hr custom photography + unlimited stock photography.

  • Creation of custom AI-generated images if required.

  • On-site search engine optimisation (SEO).

  • Domain name registration and hosting setup or transfer of site from old to new platform (retaining SEO and page URL structure).

Add-ons include:

  • Additional pages (quoted).

  • Additional photography including drone from $295/hr.

  • Keyword research to assist copy and SEO optimisation.

  • Video (eg for recruitment page or brand intro).

  • Logo creation or evolution.

Content Creation

With a unique background in both journalism and photography, Eva has the skill set to not just create photography and copywriting that start a buzz, but to identify business stories and then tell them both visually and with engaging copy.

A brand strategy session is recommend before content creation to establish your key messages. Then Eva gets amongst your business and staff for a day or half day with a camera and plenty of questions to illustrate and articulate the stories that make your business stand out.

A solid library of images (mostly photography but also video and drone if you want it) is created and then combined with social media captions to ensure your digital marketing conveys the right message in every single post.

You can then deploy this glorious good-to-go digital content across your social media channels yourself or partner with one of Eva’s recommended social media experts.

Content creation can also be tailored specifically for an existing website, or a new one being built elsewhere.

Website Birthday

Sometimes it’s better to start over, but other times all a website needs is some fresh eyes from an expert and updated design and content.

Website birthdays start with a review of what’s working for you on your site and what isn’t. Depending on your goals, a birthday can include a review of your Google Analytics, SEO strategy and keywords and ranking in Google.

Depending on the platform, Eva will either work within the website to refresh it or provide your web builder with the new content and an outline of the refresh strategy.…even if the web builder is you and you’re using a template site. Super easy? Sure is.

A website birthday doesn’t guarantee top ranking on Google - this depends what existing competitors are doing and how much time you’re prepared to invest in ongoing content updates. But new content done properly does give you the best shot at being seen by Google, and most of all it ensures when new eyes do land on your site, the message, look and feel is on-point and modern.